MASUD-UL-HASAN, Md. Factors Affecting Customers Brand Switching Behavior in Mobile Telecommunication Industry: A Study of Pabna District in Bangladesh. Asian Business Review, Dhaka, Bangladesh, v. 6, n. 3, p. 125–130, 2016. DOI: 10.18034/abr.v6i3.37. Disponível em: https://abr.observer/article/view/37. Acesso em: 7 mar. 2026.